We are still analyzing the upcoming Spring-Summer 2009 campaigns, and for a moment let the great creative ideas (Prada, Dsquared2) to go to the advertising more effective and simple, hand of Emporio Armani and his new signing, Victoria Beckham, whom poses in lingerie as announced in its day.
Although any good campaign, despite the fact that it focuses only on highlighting the famous character’s turn, it implies a dose of language that isn’t at the height of all photographers. It may be the most difficult campaigns because you have to have an impact but at the same time be simpler. As a result, the work is left in the hands of the couple this season, as already mentioned in previous post: Mert & Marcus.
With this campaign already go five those who sign the turco-galesa couple (Just Cavalli, Giorgio Armani, Longchamp and Mango), among which stands out the and Kate Moss for Longchamp Pivovarova and the latter for Giorgio Armani. Now them portray the most controversial British in recent years and not in any way, but with the lowest possible clothing. The result? Spectacular.
It is true that Photoshop does wonders, that nobody can deny it. But having portrayed as well to Victoria Beckham to 34 years deserves a round of applause. The contrasts, the diffused light coming through the window with their respective shadows, the choice of the black thanks to the hair color of the British that complements both the lingerie and high-heeled shoes (up to almost naked not removed them!). Everything is a very remarkable in its forms and appropriate advertisement for what it seeks to achieve: the impact of the image in lingerie of Victoria Beckham.
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