Beauty-Buch Kulturhistorikerin Tilar J. Mazzeo hat sich auf eine Zeitreise ins Jahr 1921 begeben, das Jahr, in dem ‘Chanel N° 5′ die Duftwelt revolutionierte
in 1921, Coco Chanel launched its first fragrance.’ Chanel N° 5′ is a success. 90 years have passed since then and still the perfume has lost none of its power of attraction. Economically expressed: a bottle is sold somewhere in the world every 30 seconds, J. Tilar Mazzeo writes in her book ‘ the secret of Chanel N° 5: the intimate history of the world’s most famous perfume’. Surrounded in addition to sober facts’ Chanel N° 5′ many secrets. Which tells us the cultural historian on some 270 pages. VOGUE wants to share five of them with you.
5 Facts To ‘ Chanel N°5’
Coco Chanel always had a special connection to the number five. It was the lucky number of their love Boy Capel, she presented her collections on May 5. Perfumer Ernest Beaux presented her two series to choose from for their first fragrance. The creations were estimated with one to five or 20 to 24. Coco Chanel decided unconsciously for the fifth pattern aware however that to maintain the numbering as the name.
‘ Chanel N°5’ was not the first perfume containing aldehydes. But succeeded in creating perfumer Ernest Beaux the perfect mixture of natural and synthetic materials. Coco Chanel had asked him to create a perfume that should transcend all others. The result of his first compositions was too heavy for him. So he came up with the idea to use aldehydes, to live up to the perfume. Jacques Polge, Chefparfumeur at Chanel, explains: “It is a bit like lemons, it Droppeth strawberries to release the fragrance, to intensify.”
No other perfume contains so much jasmine. Chanel consumes around 20 tonnes of jasmine flowers year after year for ‘Chanel N° 5’.
‘ Chanel N°5’ was the first perfume of a fashion designer. The scent was their personality, the design reflected their collections: played with the black and white elements throughout her career as a designer Coco Chanel.
“Chanel becomes the woman you are” is the writing of a campaign dating back to 1959. For author, J. Tilar Mazzeo explains the uniqueness of this line of ‘ Chanel N°5’…
‘The secret of Chanel N°5: the intimate history of the world’s most famous perfume’, Harper, 20 euro (only in English)
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