If you like me can not resist the news of esmaltemania, stay connected on the web, next week because it is going to roll a superevento of beauty and fashion. Already know of Nails Fashion Week? This is the first parade of enamels in the world. (I loved the idea, and I want to see it very closely !!). The NFW anticipates the spring / summer 2012 season of Brazilian fashion weeks, and presents to the public novelties from all brands of enamel participants.
The idea, say genial, is the entrepreneurs Luciana Manisha Girish’s Artistic Achievements, and Adrianne Elias, from Content House, inspired by the video of blogger Juliana Lima, in Dear Enamel.
In all, there will be six parades and the legal part-and unusual-is that it will be in the video format. That’s right, instead of models on the catwalk, only fingers will parade the new trends of brands. Each presentation will have the “look and feel” of brands, including scenery, track, guests, online content.
One of the partner brands is Givenchy gringa. The concept label will offer all brand colors available in Brazil, including limited releases and editions. The novelties of the Givenchy catwalk will be the Vintage, Naïvement and Acid looks.
After each parade, the guests still count on the “NFW Experience”, a space made up of twenty manicure stations for the use of the enamels that have just been presented. Too bad, right?
And not there. After the presentations, fashion consultant and host of the Fashion Squad program, Arlindo Grund will receive guests to comment on the collections they have just paraded.
You can follow the GNT portal parades.
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